Roadmap

The strategic approach is driven by four key principles:

Promoting

The Ministry will promote the culture sector by ensuring there is a framework and ecosystem for funds to reach participants within the sector. This will link investors to artists and cultural entrepreneurs. As well as acknowledging the achievements of the sector, through marketing activities, encompassing conventional and social media and international cultural exchanges.

Preserving

The Ministry will demonstrate respect for both ancient and modern cultural success through all its work. At all times the Ministry will ensure the promotion of Saudi Arabia’s cultural sector is respectful of the Kingdom’s heritage and distinct cultural identity.

Support

The Ministry will showcase and champion the rich aspects of Saudi culture that already exist, identifying and supporting the myriad of assets the country boasts. It will seek to remove inhibiting laws and regulations and create ones that support and enhance our sector.

Leading

The Ministry will be the driver behind Saudi Arabia’s cultural transformation. It will provide clear strategic direction to partners; other government entitles and wider participants within the sector. This will be done through consistent and high-level public outreach.

Mission Statement

The Ministry published our Cultural Vision for the Kingdom of Saudi Arabia on the 27th March 2019. This document provides the framework which the Ministry of Culture will adopt in support of the Kingdom’s cultural sector.

The document identifies three central objectives:

Promoting culture as a way of life
Enabling culture to contribute to economic growth
Creating opportunities for international cultural exchange

These objectives are closely aligned with the three strategic pillars of Vision 2030, which are to create a vibrant society, a thriving economy and an ambitious nation.

The Ministry will seek to realize the cultural sector’s potential, bringing all aspects of the Kingdom’s rich cultural heritage into the daily life of Saudis – it will enrich the lives of the people of Saudi Arabia.

Culture is a broad term, and the Ministry has identified 16 priority sub-sectors where it will focus its work. The intention of this is to create a Ministry which can effectively champion causes across the sector. The Ministry will also create 11 new bodies, reporting to the Ministry which will focus on these sectors.